We didn’t make a big fuss when our new website went live and we filled it with lots of interesting relevant content, but thanks to Google, we recently received an enquiry from a someone that searched for ‘server room air conditioning’.

Fortunately, it’s not just something we do, but something we do well and on a grand scale, often working in huge data centres to design and install more efficient cooling systems – chilled water and direct expansion systems.

Like many, this buyer from a large commercial operation that exports globally, decided to use the internet to find a business capable of not just quoting for the new system, but one with the experience to help consult on what would work best and how to future-proof the system.

Out popped our name, in the organic search, which is always pleasing and our own Sales Director, Michael Price was up the motorway to survey the company’s server room.

The cloud might have captured all the headlines, but when a business relies on 3-D design applications, or undertakes a lot of data manipulation, then keeping your servers on-premise makes sense – but as they work harder and you add more, you have to work harder to keep them cool.

Michael was walked around the huge site by the company’s facilities manager, who provided a lot of the detail we need to be able to tailor a system to deliver the right result for current needs, with room for increased capacity in the future.

The modern trend of hot aisle containment sounds odd, but makes a lot of sense. Hot aisle containment increases the effectiveness of data centre cooling. It uses physical barriers to separate the exhausted hot server rack air from the incoming cooled air rising from the floor – we’ll explain soon in more detail in a blog.

Michael’s experience and a few hours with our air-conditioning design system and the quote was on its way. Feedback has been favourable, but Holborn is never a business to count chickens, when looking at eggs.

We’ll keep you posted and explain the project if we are good enough to secure the work, although we still won’t be able to name the client – sorry.